Tuesday, 7 March 2017

Collaborative - Finding Collaborators OUGD503


Having to undertake multiple live briefs through either D&AD or YCN, we had the opportunity to reach out to our peers and peers different courses (Illustration and animation) and ask them to collaborate on one of the live projects. To attract others to collaborate it was our job to advertise ourselves showing our style of work, the work which inspires us and the briefs that we want to work on.


Showing work by Ron Liberti, Colin Ward, Josh Whettingsteel and See Red, in hope that similar designers or illustrators would see a common interest and want to collaborate. Choosing to show a mixture of my own personal work and work produced for live briefs, showing a mixture of different works to show my personality and style.
The briefs identified for collaboration are fight the fur trade, Fur For Animals (D&AD) which would require a content campaign to make people stop buying and wearing real fur products. Type in Culture, Monotype (D&AD) express the importance of cultural diversity through a type led campaign. Craft academy (YCN) to inspire consumers, customers and colleagues amplifying the craft academy campaign.

Creating these slides which would be put onto a powerpoint along with other designers, illustrators and animators which will be shown to each discipline to attract collaborators, unfortunately due to an error these slides were not shown, this made finding collaborators with similar styles and interesting more difficult. Having to take it more upon myself to speak to others and find collaborators which wanted to do the same briefs as proposed.

Speaking with two graphics students, we found similar interests and styles within our work and began to discuss proposed briefs, finally agreeing to work on D&AD's Adobe brief and began to look at it in more depth to see if we can combine and work well together on this particular brief.

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