Collaborative - Adobe - OUGD503

Adobe Brief - The briefs outline concept is asking to look at hard earned wisdom and life lessons, celebrating these topics through illustration or photography. The brief explains that entrants should identify the advice you would like to give to others (Chosen Target Audience) and from this create a series of three posters or prints to visually bring your insights to life. The brief itself asks "Can you communicate wisdom without words?" with the aim to create images that 'pack a punch' and get to the core of the heartfelt advice which is being put across. The brief is all about craft and how craft can inform and put across a concept through visual imagery, though type is allowed, the judges are looking for creativity and expression whilst informing others of well earned life lessons and insights.

Target Audience - As students, it felt that aiming the posters at other students, ones starting out on a design or creative course would work best and that in producing something which shows what we've learnt within our years on a creative course would work the best as it is relevant and something we are still progressing through, it can also be our opportunity to show how we like to work and the styles we incorporate into our designing, showing how we can change the creative community.

The brief will give us an opportunity to show a rebuttal of all the bad advice you have been given, learning something the hard way. It can be our own visual manifesto for future design or for others to look at and want to try incorporate into their own design. As well it can be a way to get some introspective on who and where you are now as a creative, a merging of things we have learnt. We have begun to interpret the brief in our own way from reading about it, it reads "What do you wish you had learned" which is a good point to look at yet in discussion we found there are things we wish we hadn't been taught, as these changed our perspectives of design, for example looking at the rules of design as law which kills a level of creativeness and dictates what design can be. Adobe put a lot of emphasis on the celebration of work and life lessons, this must be a key thing to think of throughout the project. The judges are looking at the real skill in the chosen craft this can be incorporated as anything from, hand crafted to computer generated, lo-fi to hi-fi, comics to collage, the jury want entrants to indulge in our abilities. They recommend sending in posters to support the work, this well help the jury get a better idea of the craft used. Though it is not necessary, it could be good to integrate creative cloud into the project to enhance the process somehow.

Essentials -

Three posters or Prints of landscape or portrait, at the size of 578x370mm this is for a potential publication. Each piece will need to be titled yet a description is not necessary as the judges will let the posters do the talking, this means the posters must have a strong message on them, they must be visually powerful.