Public Service Information -
Public service announcement posters such as this one are very clear and easily understood, they are meant to get a point across as simply and clearly as possible, yet there message has to have an element of striking effect so that people take notice of it and remember it. For example this poster on the left is a warning to not text and drive, it uses text talk to convey its message to people who frequently text as they would be most familiar to this style of conversation, it employs large bold white type on a black back ground for clearness and simplicity. It is straight to the point and can be read at glance, not requiring its audience the need to stop and look at the poster for it to be understood.
This was a Public Service announcement on crime prevention which ran from the 1960's through to the 1970's, with this particular version on the left being released in 1973, the type is large, clear and bold using a san seriff font to keep and straight to the point feeling for the poster. The colours contrast one and other to make it easily read and the text bold, the small image used is clear and easily understood.
70's Design for Leaflets and small Publications -
I wanted to have a retro feel within my leaflet, a throw back to the original SPLINK campaign which was in the 1970's. I decided to look into leaflets and small publication styles of this decade I found this one which was given with Tate and Lyle Icing sugar boxes. It uses an illustrated image of the product it comes with and above uses a typeface which looks like it has been made out of icing sugar (the product). It employs a small cartoon character which character which the company used through the 70's, it is a small sugar cube which has been humanised with arms leg and a face, it also dons a small chefs hat and wooden spoon to represent cooking.
I looked at a various number of small publications / leaflets from the 70's and found that there were a lot aimed at women, like this on the right above clothing patterns to make dresses and blouses these small pamphlets would be considered very modern and sleek looking on the cover, featuring elegant woman in dresses and nice clothing, promising you could look like this if you made the dress. These packets would be brightly covered and have little type. On the Left is another 70's leaflet explaining metric scales and how it works and such, the design is simple using a question as its title to engage the audience and also bold colours (Mustard yellow/ orange tint) this is another good eye catcher to help the pamphlet enticing to pick up. The use of a simple illustration of someone using a set of scales which would be to the metric standard, simply demonstrates what will be explained within the publication, it is easily understood even through a minimalist design.
I looked at book cover design from the seventies to get a feel of the popular used styles from this era, I found that the styles used coincided with the style of the culture at the time sort of bright colours, repeated pattern, a confidence to use outlandish styles. As can be seen in these designs the characteristics of bright colour and pattern is there the type remains simple, subtle and clear to be understood next to the interesting eye catching patterns. This style is still so clean and visually pleasing as the type is not interfered by the shape and colour and vice versa, there is a harmony amongst the chaos in a sense which results in an interesting and pleasing design.
Leaflet Design -
Initially I wanted to produce a small leaflet aimed at children to help them learn the green cross code, I wanted it to be printed on a coloured stock of paper to make it enticing and exciting for children, it had to be appealing to a certain age group, something to hold there concentration and also something informative which parents can read and teach the contents to there children. The small style of the leaflets above would make it small and and easy for a child to hold. The colours used in the two examples in the image above on the right are very simple, subtle yet appealing bright colours, If I make this for children I will need to consider a gender neutral colour so it appeals to all.
If I am to go in the direction of having children and parents as the target audience I will need to create a front cover which is appealing, clear and informative for both. I liked the use of colours on the type on this book it is bright, clear and the colours are all thought out, each colour representing the word, I need to make informed decisions on what colours I will use for my publication. One I should use within my own leaflet will be green to represent the green cross code, one idea I could follow is similar to the coloured leaflet above which I looked at, having green as the colour of stock paper for my piece. I will have to look into the colour swatches and also the links to the colour and its connotations.
On the left is some more brightly coloured exciting designed leaflets that use big block colours and small colourful illustrations which contrast the main colour to make it stand out and seen straight away. The colours need to draw the eye of a child and also look nice for a parent to want to look at it too, it needs to be playful yet firm and to the point through the contents which I am putting across. I wanted to keep the style and structure of the design simple but having looked at innovative folds of leaflets I found this one on the right which used a nice cut which folds out and has an interesting shape, I could use a similar tactic but make it more relevant to my subject of road safety.
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