Initial design - Public Service Information

I started off as an A5 format which is similar to an average book size. This is only initial ideas to get an idea of how I will go further with my idea. I produced a hand rendered drawing of a car for the front cover to keep it clear it is about vehicles just by looking at the image and not reading the type. The drawing is a rough continuous line drawing which I produced on illustrator using the pen tool, it is meant to resemble a mini cooper which was a popular car during the 70's. I have chosen to use Dover Heavy for the main type which is thick bold and in the style of 70's design which I want to be clear. I made sure the title of 'Splink!' was clear and stood out next to the small under title of 'Lets Learn Road Safety' which is the main point of the leaflet, I did this in Dover Heavy also but in a much smaller size, still keeping it clear but also not taking anything from the big title. I chose to include the name of the brand which ran the Splink campaign, 'The Green Cross Code' to keep this clear and clean I chose to put it in Gill Sans Semi-bold and in white so that it sits subtly above the main type and is still legible.

Each page will be taken up by a letter of the 'SPLINK!' title and also a rule of the green cross code which the letter represents. The large letter will be in Dover Heavy with a small size of the same typeface below it which tells the word the letter is representing, below that will be the rule clearly written using Gill Sans Semi Bold which is clear and easy to read for the young audience too, as it is used a lot in children's books. The letters will be accompanied by illustrations to represent the letter, on these pages the 'S' will have a stop symbol on it and the 'P' will be accompanied by a stretch of pavement.

For Each page I have used a grid of 5 by 8 which I have kept to throughout the pamphlet even the cover. It gives the look a good flow and keeps the type from over lapping and clean so it is more legible for the viewer. The Illustrations for the 'L' will be a pair of eyes to represent Look, and for the 'I' either two cars passing in a road or a traffic light which is to represent traffic.

For the 'N' I will look to put something positive to show that when no cars are coming it is safe to go, something like a thumbs up or a smiley face. For the 'K' I will use an eye and an ear to represent looking a listening for traffic. I also want to put two pages which will help parents teach children the green cross code so that they know the facts and importance of knowing the code and so they can also learn it aswell.