Saturday, 23 January 2016

Refined design - Public Service info Leaflet

I made some notable final changes to my design which were influenced by peer critiques. Firstly The colours I chose in the beginning were changed slightly to be lighter and more appealing to children, the brown I used for the 'I' was to dark and moody so I changed it to purple and found a positive reaction from my peers, I chose a purple which is bright and playful and fits in well with the other colours.






On each page I chose to do two different shades of the same colour so that it wasn't to flat, for the large letter I used a soft colour and then a darker shade for the word underneath the letter, this worked well to give depth and gives both the letter and the word focus and clarity.


The new colour of purple worked a lot better than the brown I had used before hand. It compliments nicely the colours around it and is bright which will appeal to the young audience.


With the orange I made it quite a bit brighter again to appeal to the younger audience as well as to make it clearer and stand out of the page. I kept on with having two tones of the same colour on each page which worked well with each one. 

I changed the drawn type of '12%' to the Dover Heavy to make it clear and strong. The drawing of the man walking is to represent a pedestrian next to the arrow and the 12% it fits in with the information within the text next to it.



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