30/11/2015 Pictograms

NO subjectivity

YES objectivity

Avoid using a descriptive approach, focus on analysis, evaluation, contextualisation and theorising.

Be concise, avoid wasting time on unnecessary details which are uncritical.

Justify design decisions based on objective grounds, such as; the audience, communication, context and research, not on aesthetic preference.


Study Task 2 -

I looked at the design work for the 1972 Munich Olympic Games, which was produced by Otl Aicher, who was a German typographer and Graphic designer. Aicher designed almost all aspects of the art work for the 1972 Summer olympics including, tickets, brochures, time schedules, posters and the pictograms, which represented the sports using symbols and colour. His simplistic looking style was innovative and clean, whilst also being vibrant and exciting.

   

I looked at many different designs which have been used for the olympics in years past, I preferred the simplistic styles to the over complicated ones, for example the designs for the 2012 London Games felt two complex and lost clearness when made very small very unlike the simply lines which was used in the 1972 designs by Otl Aicher. I initially looked at boxing to focus on but I did not feel that I could create a fresh design, so instead looked at football.

I loved the retro look used for the football ones, especially Aichers design which has influenced many others afterward including the Beijing 08 olympics ( top Left) I felt I could attempt many different football stances for mine which gave me influence to create something different and fresh.

I started of using this grid system which was designed by Otl Aicher, I looked at the various football stances which would clearly resemble a footballer when in pictogram style. I looked into different body shapes until finalising on the long skinny body figure. I chose three of these to produce further digitally.

Keeping to a football stance which is clear and representative I wanted to get the body shape and features correct to create an asthetically pleasing design. Attempting smooth edges and different head shape but keeping the body and arm length the same. I looked at splitting up the arms and legs with a simple gap between the body, having asked my peers, this design was the one which I would investigate further.

I attempted a different style using white space to create a depth which my peers responded very positively to. I decided to use this as a final. I was long and thin and looked retro which is the style I appreciated within the pictogram research I did. I felt the depth one was more visually appealing and clearer for the viewer.

I created a small poster to display my pictogram on, I wanted a retro style within the poster to match the style I have used in developing the pictogram. The design is clear and recognisable and works in a range of sizes. The colours I have used are for effect yet the design works well with the green back ground to represent the grass football pitch.