studio brief 2 information research

Having decided on the Public service video of the 1977 'SPLINK' Green Cross Code campaign originally created by the National Road Safety Committee which is now known as the Royal Society for the Prevention of Accidents or the RoSPA. Though the Green Cross Code is still taught today by, the Governments Department for Transport brand 'THINK!' it is only focussed on minors and children under the age of ten, which was also the audience for the 'SPLINK' campaign.

Road Pedestrian safety stats -

 I found these stats from between the year 2000 and 2013 which show a decrease in pedestrian fatalities on the road yet the number was still high at 398 people in 2013 being killed on the road. I found this information on the Government websites where all the records are available up to 2013, this information is displayed in different platforms for the user to look at it in different form whichever is easiest for them. Both of these contain the same information yet take different forms, for different viewing.

 I found this information on the GOV website, it is a report given by the welsh government on pedestrian casualties on the road in 2014. It shows the stats of casualties for children of 15 and under which found that it has increased from 2013 and account for a 3rd of all pedestrian transport incidents within Whales. The incidents involving children under the age of 15 are associated with the school run at 8am and 3pm.

 The information for all pedestrians involved in transport related casualties is decreasing but still at a very high number.

 This information, also taken from the GOV website is the information from England which says that there has been an increase in pedestrian transport facilities between 2013 and 2014, the number rose by 12 percent which is a huge percentage. There is no information on this which tells the age of those involved.


Infographics - or Inforation graphics is visual representations of data or information presented to be read easily and clearly. Infographics is used to enhance visual understanding and help see patterns and trends.

This infographic sheet issued by the Department for Transport shows the information of reported road casualties in Britain for 2014. The use of different styles of infographics makes the information clear and easily understood, this style of using a range is very legible and also simple to grasp.











THE GREEN CROSS CODE -


1. First find the safest place to cross
If possible, cross the road at: subways, footbridges, islands, zebra, puffin, pelican or toucan crossings, or where there is a crossing point controlled by a police officer, a school crossing patrol or a traffic warden.
Otherwise, choose a place where you can see clearly in all directions, and where drivers can see you.
Try to avoid crossing between parked cars and on sharp bends or close to the top of a hill. Move to a space where drivers and riders can see you clearly.
There should be space to reach the pavement on the other side.
2. Stop just before you get to the kerb
Do not get too close to the traffic. If there is no pavement, keep back from the edge of the road but make sure you can still see approaching traffic.
Give yourself lots of time to have a good look all around.
3. Look all around for traffic and listen
Look all around for traffic and listen.
Look in every direction.
Listen carefully because you can sometimes hear traffic before you can see it.
4. If traffic is coming, let it pass
Look all around again and listen.
Do not cross until there is a safe gap in the traffic and you are certain that there is plenty of time.
Remember, even if traffic is a long way off, it may be approaching very quickly.
5. When it is safe, go straight across the road – do not run
Keep looking and listening for traffic while you cross, in case there is any traffic you did not see, or in case other traffic appears suddenly.
Look out for cyclists and motorcyclists traveling between lanes of traffic.
Do not cross diagonally.
How you can help your child and other children
Set a good example. Use the Green Cross Code yourself.
Show your child how to use the Code to cross the road when you’re out and about.
Let your child show you that they know how to cross the road safely – start practising on quiet roads first.
Point out dangerous places to cross on local roads. Point out safer places as well. Some places may be safer at some times of the day than at others.
Use pedestrian crossings even if it involves a small detour.
Talk about the importance of not using a mobile phone or texting while crossing the road.
Remind your child that they cannot hear traffic if listening to music through earphones or see it properly if wearing a large hood.
But let’s get one thing clear: it’s still important for children to be outside.
Walking is good for children's health and fitness and we support parents who encourage their children to walk as much as possible. Taking your child in the car for short journeys puts more traffic on the road and adds to the problem.
Children can be safer on the streets if we show them how.
Crossing between parked cars
Try not to cross between parked vehicles, but if there is nowhere else to cross:
Choose a place where there is a space between two cars and make sure that it is easy to get to the pavement on the other side of the road.
Make sure neither car is about to move off - look for drivers in the cars, lights and listen for engines.
Don't cross near large vehicles. You could be standing in a blind spot, where the driver cannot see you.
Walk to the outside edge of the cars and stop. Here you can be seen by drivers and you can look all around for traffic.
Use the Green Cross Code. When the road is clear, cross, still looking and listening as you go.