I chose to do a colour for each letter of 'SPLINK' Going for soft colours which are influenced by a 1970 colour palette. I had to consider the young audience while choosing these colours. I have chosen, soft red, soft yellow, soft blue, soft purple, soft orange and a green, a darker green to the colour of the stock which I have also had to consider during this process.
I created a set of simple drawings starting with an old model Mini Cooper. I wanted to make the drawings rough which is influenced by Quentin Blake. I did a continuous line drawing of a mini which came out like rough and playful, it is clearly representable of a car, this will clearly show what the leaflet is going to be about before looking at the title.
I wanted to make sure the illustrations worked as a set, so had to keep to the same quick drawing style for the illustrations on the leaflet cover, as well as for the illustrations within the leaflet. I created this pavement scene for 'P' placing a small grate in there to make it clearer. For 'L' I drew two continuous line eyes to the similar style of one and other to represent looking.
I wanted to include a small infographic drawing within my piece, so took influence from the page of Info-graphs of the road fatalities in the uk between 2013/14. I will add this information to a page for which parents will read to encourage them to learn and teach there child the green cross code.
I continued with the same rough style throughout with my drawings, creating an ear to represent listening (this will be placed next to an eye and feature on one page together for 'K' which will be to represent looking and listening together. For Go I did a thumbs up to represent its good or 'cool' to go now. For traffic I struggled with what to do to represent the letter, through peer feedback it seemed most logical to show two cars going by either way to represent busy roads.
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