I had My concept and had looked at the places which would make the content of my publication as well as considering the research into zines I did, the target audience and visuals of the design I formed it using InDesign, I made it as basic as I could initially to keep it simple yet then began to play with colour and imagery and shape to create something visually pleasing as well as informative.
The structure of each page would be set up with the name of the place, address and opening times on one half of the spread and information about the place on the opposite facing page. The image of the building/interior/live band would sit in line with the type at a good size which sometimes meant the image would go across both pages. I wanted the cheap drink idea to be a bright sharp side point to the information, like an after note in a sense, as seen below in situe the sticker like effect would sit atop the image and be clear to read, not only does this make the page more bright, it makes it pop rather than just writing it alongside the other information about the place.
For Each bar I used the colours around the building and on there logos/websites to identify a recognised colour relationship for each place for example
Belgrave - Bright Pink (Inspired by the neon pink signs around the bar)
Brudenell - Mustard Yellow (Taken from there official logo)
O2 Academy Leeds - Dark Purple (Taken from the lights they shine onto the building during a gig)
Oporto - Dark Red (inspired by the lighting in the venue)
Nation of shopkeepers - Dark Brown (Inspired by the dark earth toned furniture)
Headrow House - Green (Inspired by the plants around the bar)
Smokestack - Beige (Inspired by the colours used on there website and logo)
Leeds Union - Blue (Inspired by the colours used on the website and bar decor)
Wardrobe - Orange (Inspired by the Colours of there logo at the bar)
For the sticker I used cheap drinks which I had drunk at the venues myself - these are the cheapest lagers of the place guide
Belgrave - Amstel
Brudenell - Red stripe
Oporto - Tuborg
O2 leeds - Fosters
Wardrobe - Heineken
Union - Carlsberg
Nation - Red stripe deal
headrow - Peroni
Smokestack - Brooklyn Brew
I attempted a few different ways to incorporate the related colour to a page, I did some ideas based on suggestions from my peers. Firstly I was told to put in some lines to represent music waves, a concept I was unsure of but experimented with, I felt it did not do anything to add to the design, but were just there on the page as a decoration, I felt the page looked better as a simple design without these wavy shapes. Another concept was to have the information type box as the related colour yet I felt that it took away from the information, it was purely visual effect and took away the simplicity of the design. The third style I tried was have a colour border around the image, again I felt this was unnecessary and just another visual aspect which was not really needed. Instead I changed the type face to the colour chosen for each venue and placed it behind the original black title of the name, I made it so it was off to the write, shadowing the bold black text with colour type behind it, this was subtle, clear and worked really well with the simple style I wanted to put across.
Below Is the finalised Digital design of the publication, the 11x11 grid I used was followed yet each page is slightly changed up to keep it fresh and enjoyable for my target audience of freshers, not only music lovers but people new too leeds who want new experiences, it is an open topic as anyone can take something from it even if it is the cheap drink guide.
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