Having an idea of my concept which I realised through research and experimentation I moved onto designing through digital means, having found imagery of subcultures through my research I edited them converting the images to bitmapped ones, I broke down how I could represent subcultures through simplistic imagery. I Broke down each aspect of what I felt I needed on the note:
Imagery (Subculture image)
Type (Simple type - Gill Sans)
colour (Block of yellow sitting behind everything)
water mark (line and iconic symbol of subculture)
The type I chose is gill sans a simple, clear legible font which works well at small size. To arrange the type I used an 11x11 grid system. The simple style is modern, easily read and clear.
This is the style of water mark which represents the RAF style target symbol, which was used as an emblem for the mods, stitching it to there clothes and using it on there vespas.
This is the design I would like to screen print, it is the idea I was attempting in my drawn experiments, The colour yellow is inspired by the fashion of the subculture, wearing bright colours such as yellow suit trousers. I tried to make the aspects of the designs relate to the subculture it was representing.
I played about with the design looking at type, colour and layout, attempting to find different styles which would work, yet I felt the Yellow resolution is simple and clear to my concept.
I attempted a punk one to show my concept further. I looked at the punk subculture and found there symbol to be the anarchy symbol of an A in a circle. I utilised the images of punks which I found, using an iconic image such as Reids 'God Save The Queen' image of the Queen edited, I also used an image of punks surrounded by the police. I chose the colour red for this design as a sign of there subculture as it was a re-occuring colour used by punks (Fashion, music and art).
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