Friday, 12 May 2017

Ethical Design - Screenprint - Yellow stock - analysis and feedback



With the production method being screenprint, there was a freedom to try different stocks of paper. Influenced by the research into protest design such as 'See Red' and the work shown in Astrid Prolls book 'Goodbye To London - Radical and Political Art In the 70's' which showed political art work printed using bold colours on bold coloured paper to make it eye catching and striking, with this in mind, yellow stock was purchased. Though with it being more expensive than the bulky newsprint it meant the production would be more expensive and fewer posters produced, which meant these limited few would be best placed in busy places where it would be seen by the most people, a limited print run in strong social place such as a student union or popular bar. 

The print onto the yellow stock made the red bolder and firmer than it had printed on the News print, the image was stronger aswell as the black type which stood out stronger too, this worked well with the central and bottom type. The head type, which is covered by the red Komika Axis font, has come out so strong that the red cannot be seen well until up close. Apart from this the posters are bold and visually striking. 

Through feedback of these posters I was told of connotations of Kodak with the three colours which feature on the poster. Though the over all response was positive and people suggested that the posters, both on yellow stock and bulky news print, should be posted together, the repetition of the bold images makes it more striking than if alone.  

No comments:

Post a Comment