Thursday, 11 May 2017

Ethical Design - Meme Culture and Current Politics







In todays society social media and digital content is at the forefront of everything, being use by political groups to broadcast messages and ideas through status', videos and images. A more modern aspect of social media phenomenon is Meme's, these a comedic images defined as 'an element of a culture or system of behaviour passed from one individual to another by imitation or other non-genetic means.', memes are used as social commentary, with topics like politics being commented on, above are a number of memes which have been produced and shared (viral) on social media which are inspired by the upcoming general election. Memes are being used to scrutinise political leaders and ideas, for example Theresa May has been under scrutiny for her policies and the phrases she has used in recent interviews and speeches, one which has been heavily looked at on social media and meme culture is her 'Strong and Stable Leadership' quote which is being used in satirical ways to undermine the current PM. These techniques echo those which were used in the past just through different ways, editing photos of popular culture icons (i.e Daleks) and adding Theresa Mays face to mock her, making her look like Davros an evil overlord character from British tv show Doctor Who.

These techniques and quotes can be used on a bigger scale to produce posters and put across messages in an almost satirical style.

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