Thursday, 11 May 2017

Ethical Design Negatives and final digital design

Designing for Screen printing

Having explored a number of design ideas for how the content could be displayed, choosing the below design as it felt most effective, bold and informative. The type in black has serious bold tones which make it eye catching and loud, while the red type adds a playful more engaging feel to it, it also stands out above the black, an effect when screen printing these colours, though will have more of a blended look, and the effect that the red type has been scribbled onto the real printed type, giving it a propaganda style poster, though undertones of a real hard hitting campaign. The posters intention is to make people not vote for the Conservatives in June, but it is not literally telling people to do that, but saying vote no on war and using images and slogans which suggest vote no for tories. Elements such as the image of Theresa Mays face have been cropped down to focus on her mouth, not her full face, this is to excentuate the words she is speaking which feature on the page, these are covered with the synonyms of the words, the opposites, 'broken' and 'untrustworthy', this is to outline Stop The Wars stance on Theresa May, something which they project through the website which the poster directs to.

The typefaces used are Akzidenz Grotesk Medium (main black type 'Strong and stable', 'Stop The War') Akzidenz Grotesk Regular (Subtext 'Theresa may will seek a vote in parliament for British airstrikes against Assad if she wins a big enough majority in the general election. she is keen to step up british military involvement in the middle east. find out more at stopthewar.org') and Komika Axis (Red text handwritten style 'Broken and untrustworthy', 'Vote to') this was chosen because of its handwritten nature, making it look as if it has been painted or drawn over in thick red medium, giving it a feel of protest, though the smaller Komika Axis type that sits at the bottom of the page gives a sense that its part of the branding of the poster rather than graffiti.

The below images show the individual negatives and which colours they will be, these shall be turned black and printed out to use as a negative in exposing a screen, the image has been halftoned to make it printable.









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