Ethical Design - Digital experiments - idea development

Through Drawn experiments, it helped me to realise the style and tone I wanted the poster to communicate, though to fully feel the effect of the words and the tone of the poster, it had to be produced digitally to push where it could go. Through designing ideas digitally the project soon evolved into new ideas and different ideas which adopted more colour, larger type and a cleaner feel than the rough images had previously been outlined in the development stages. I experimented with the colours that could be used, looking at black as the main colour, yet attempting to add in reds and greens, primary colours which would make type bold, especially with the black type. I refrained from using images to begin with, only experimenting at the end with them, wanting to keep a type heavy poster as that is what is needed on this poster, it will hold the chosen content which clearly puts across the message of 'Stop The Wars' 'Vote No to War' campaign. Choosing to use bold san-serif type to have bold clear type which clearly shouts the message off the page, I began by using Universe bold a simple standard san-serif font with simple features though this was too simple and didn't have much personality to it, at least not one which was needed to be on the posters. Looking at repetition of the message to really get it across and how the words can be used most effectively, experimenting with rows, large type, overlapping and different colours, though at this point the limitations of digitally developing the posters became apparent. 

Through playing with form and colour it became clear that the posters were too flat and needed more character to make them unique, stand out and project the message within the content. These limitations and inspiration from research influenced the idea that the poster would be screen printed. Many political posters are screen printed and produced through more traditional methods, this method is cost efficient while also being a simple way to mass produce posters. Though screenprinting is not without its limitations, there are different things which must be considered such as colour mixing, stock and printing preparation. The posters are A3 but can be transferred onto A2, the screens for screen printing which are available will accommodate up to A2, though that is a huge size which would make them difficult to distribute, especially if the posters will use a Guerilla style of ad campaign where the posters will be put up across the city without permission. The design needs to incorporate the bold message as well as be viable to screen print.