MUBI - Poster design research

POSTER - DESIGN RESEARCH

Looking at a wide range of cinema poster design from around the world and from different periods of times. Considering the movies the posters are representing and the design choices which are used patterns become apparent through the use of certain styles, and from certain decades. For example, Bill Gold's 'Dirty Harry' Movie poster uses a swiss style which was popular throughout the late 60's and 70's. This style is also used in his work for 'Get Carter', similarities arise and a style has been created by the designer. Methods of production change throughout the posters which were looked at, hand rendered methods such as collage and print were used in 50's/60's European cinema posters such as Emil And the Detective, these techniques again create an aesthetic for the movie and also resonate the popular culture of the time. Using black and white photography like ones used in the posters for 'Emil and the Detective', 'Une Femme Marlee' and 'The Lobster' give an element of timelessness, they are aged but are also depict a modernity through the use of layout and typography.

Emil and the Detectives, Jiří Mikula

Bill Gold

Tom Jung

Considering how genres and themes can be put across through poster visuals, it became apparent that the most effect design choice for the posters would be to have them as a set, all of which following the same layout, typefaces colour and aspects of content. Each Poster will have a unique image, and unique typographic content though the posters will remain on a similar style and grid system throughout, this is to establish a brand and aesthetic. The visuals for the poster are yet to be decided though the posters will focus on the visual rather than the written aspects, this is to form eye-catching and exciting posters which have an ideal for great cinema.