DAN FRIEDMAN -
American Designer who studied at Schule fur Gestaltung Basel, there he studied under Wolfgang Weingart and Armin Hofmann before moving back to the US in 1969. Friedman's design style is post-modernist and new wave type, though influences from swiss-punk are clear within his design. Using minimal colour palettes, usually using just two colours within his work, predominantly black. His posters usually contain edited and manipulated imagery edited and combined together producing interestingly composed design.
PAULA SCHER -
Is an american graphic designer whos known for here typographic work and being the first female principal of Pentagram. Scher developed a typographic solution based on Art deco and Russian constructivism, which incorporated outmoded typefaces into her work. The Russian constructivism had provided Scher inspiration for her typography; she didn’t copy the early constructivist style but used its vocabulary of form on her works. Scher plays with swiss punk styles and techniques, again using a limited colour palette of two colours and playing with image and type combinations and forms.
Considering the way these designers experiment with type and image and do not conform to the 'Rules' of graphic design, they use their own rules and techniques to create powerful imagery. The use of limited colours makes the design simple yet also seems bold and clear cut, it resonates ideas of simple two colour prints, which were used in mass produced posters.
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