MUBI is a global, hand-curated cinema streaming and download service. From cult classics to award-winning masterpieces, forgotten gems to festival-fresh independent releases, from the hard to find to the never- heard-of-that-before.
MUBI sees itself as the antidote to oversaturated choice and average film content.
Instead of churning out thousands of films, they proudly present a choice selection of just 30 – each one handpicked by a human being with great taste, not an algorithm. So every film is guaranteed to be a quality watch.
And there are no ads. Ever.
Here’s how it works:
MUBI sees itself as the antidote to oversaturated choice and average film content.
Instead of churning out thousands of films, they proudly present a choice selection of just 30 – each one handpicked by a human being with great taste, not an algorithm. So every film is guaranteed to be a quality watch.
And there are no ads. Ever.
Here’s how it works:
- A new choice is added every day (the Film of the Day) and the oldest film is removed, making sure the selection always stays fresh.
- All 30 films are available to watch or download for 30 days.
- It’s available to try for a month for free. Beyond this, subscriptions are monthly and yearly.
MUBI isn’t a boring utility, it’s a home for film lovers. So they aren’t looking for dry, technical ideas – they’re dying to be entertained.
User journey: free to execute your idea in any medium you see fit: consider the most relevant channels, and think how it might work across them.
Brand Pack
MUBI have provided a brand pack to work from, which includes brand ethos, logos, type sizes and styles, as well as the do's and do not which the brand keep to now including layouts and the different aspects of photography and type combinations which are usable.
Opening statement -
"MUBI is a curated online cinema bringing you cult, classic, independent, and award-winning movies. Available in over 200 countries around the globe and on multiple devices, a subscription to MUBI is a passport to the world of cinema. Every day our film experts introduce you to a great film, and you have a whole month to watch it. That's 365 extraordinary films a year curated by MUBI."
Brand Pack
MUBI have provided a brand pack to work from, which includes brand ethos, logos, type sizes and styles, as well as the do's and do not which the brand keep to now including layouts and the different aspects of photography and type combinations which are usable.
Opening statement -
"MUBI is a curated online cinema bringing you cult, classic, independent, and award-winning movies. Available in over 200 countries around the globe and on multiple devices, a subscription to MUBI is a passport to the world of cinema. Every day our film experts introduce you to a great film, and you have a whole month to watch it. That's 365 extraordinary films a year curated by MUBI."
Logos which can be used including negatives.
MUBI insist that the logo placement remains the same, the title goes with the small icon and must always be placed on the end of the title.
Mubi have provided a number of their logos which are acceptable to use within the project.
Specifically stating the boundaries of usage for picture background logos, the logo must always be clear and on show, it must stand out and be visible at all times.
The logo should include the tagline 'Unforgettable Film' in all uppercase letters and in Helvetica condensed bold, the distance between the logo and the tagline is the size of taglines height.
The logo and tagline must be 24mm or more, anything less than this size will lose legibility.
The colour Pantone for MUBI's branding, both of these can be used and it is acceptable to alter the opacity of both colours to fit the project style.
The type used is to a very specific style, The main type should be all upercase and Helvetica Condensed Bold, the colours must be thos of which MUBI have allowed to be used (White, black, MUBI greens). The Short copy must be Helvetica Condensed regular. Long Copy is Helvetica Regular.
A Grid system of 14 columns by 19 rows must be used for poster design, aswell as a border around the edge (This will require Adobe InDesign).
Images used must be full bleed and take up the page, to help with legibility of the logo and bottom section type a gradient shade box can be used like one shown above.
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