The google branding is clear through its title/logo which employs four colours red, green, blue and yellow, all of which are not the basic tones of the colours, each is a distinct shade original to google to make people recognise google through a set of colours. The Pantones for these colours:
- Red - DB4437
- Blue - 4285F4
- Green - 0F9D58
- Yellow - F4B400
At least one of the colours features on all the icons Google use for apps or even there own Chrome logo which employs all for colours equally. The colours are slightly softer than there regular shades, this gives them a more natural look and friendlier feel.
The icons google have produced for there apps vary in style, some use all of Googles four colours yet some use one or two, there is a mixture of shape styles to with some having rounded edges (Gmail) and others having sharp angled edges. The ones which feature all for colours are more friendly, bright and accessible, it makes the app more approachable and clearly a product of Google. Many of the apps add a slight shadow effect to parts of the icons, this adds depth to the image, though this is not used on icons which use all four Google colours.
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