OUGD603 - Client/Collab - Red Brick Roads - Brief

Brief -

- In collaboration with musician and photographer Charlie Gray, produce the single cover design and Online social media banner to coincide with the release. The design should represent the style and music of the musician.

Produce a range of single covers for musicians ‘From White To Gray’ new single ‘red brick roads’. This includes collaborating on the photoshoot for the cover single image and singularly working with the image to design covers and social media adverts/banners. The single covers will be going onto online music streamers, such as iTunes, Spotify and Soundcloud, with the online platforms being Instagram, Facebook and Tumblr.

Background - 

- Charlie Gray, stage name ‘From White to Gray’ is a musician, producer and photographer based in Brighton. I have been asked to help with the complete design of a single cover for ‘From White to Gray’s’ new single ‘Red Brick Roads’. The music genre is soft house/techno, something that has always been reflected in the musicians album and single covers in the past.

Produce

-Single Cover (Range for choice)

-Online Social Media content (Banners/Posts)

Considerations/Specifications

- The single title ‘red brick roads’ must be in lowercase

- Incorporate elements of the video into the type chosen for the cover

-Consider the sizes required for images to be put on to streaming services (iTunes/Spotify)

Target Audience - 

-The musician will be posting the tracks online and has only asked for digital advertising material in the form of Facebook Banners and Instagram sized images. This means the target audience will be the musicians social media fan base- which is mainly 18 to 34 year olds.

Aim - 

Through taking this brief on my aims were to work on something professional and new, having done music design for a number of bands this brief gives me the opportunity to explore and design for a different kind of music genre than previously worked on. It also gives me an opportunity to work with a professional on a photoshoot, video shoot and to work with professional images to produce an outcome that will be live online.