Tuesday, 20 March 2018

OUGD603 - LIVE BRIEF - Red Brick Roads - Single Covers - Research




The client clearly outlines what he wants within the briefing email, keeping it very simple and direct, wanting me to place the text he has given me in the specifications outlined, this will require me to choose the correct most suitable font/typeface for the artwork. I will also be required to place the image on the screen which will require a grid and set up of the whole art to work. The client also specifies that he wants the type to be in lowercase and partially in red, this means a suitable shade of red needs to be found and a typeface that works in lowercase with good impact.

WHAT I NEED TO DO -

- Look at and choose a suitable typeface
-Search for a good red to use alongside the image
-Experiment with image placement
-Experiment with type placement


The Client has given examples of specific albums and singles artworks, these are ones which he likes the aesthetic of and should be used as inspiration.

WHAT I SHALL DO -

- Research more related album/single artworks
- Experiment with design aspects
-Continue to email and build relationship with the client
- Be clear and stick to the outlines of the brief

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