OUGD503 - Looking at D&AD + YCN

D&AD and YCN past briefs

YCN

- Playful
- Inspiring
- Creative
- Tactile
- Expressive
- Vibrant
- Social
- Modest (Understated)
- Student focussed
-

Established in 2001, YCN is a curated, creative network. We help creatively minded people and organisations to make relevant new connections, to learn and to do.
D&AD
- Corporate
- Clean
- Structured
- Systematic
- Intimidating 
- Dense
- Visual
- Commercial

Formed in 1963 by David Bailey, Terrence Donovan and Alan Fletcher as the British Design & Art Direction, following there first year they organised the first award event where they choose just 16 winners from thousands of entrants and award the winners with the Yellow Pencil. The D&AD celebrates the best of the creative world and continues to inspire people now, with the organisation being bigger than ever and is now world renowned by creatives.

Consistencies in award winning work:

- Nothing left to interpretation
- Placed into Context
- (D&AD) Commercial Briefs
- (YCN) More Hypothetical Briefs
- Worked in different context, Campaigns, can be applied across all formats and can run for a long time
- Impeccable presentation (layout, photography)
- Idea and Concept driven
- Simple
- Innovative



Looking at how the designers approach briefs and how they progress to reach a final solution to the brief. Looking at the YCN annual 2015/16, YCN or You Can Now, is a


ATLAS - 

Atlas' branding for the Barcelona design museum, the job was to produce an identity for the catalan museum, the identity rebrand was covered by creative website 'It's Nice That' where they said-

"How to merge tradition and modernity? To create something beautiful, that doesn’t detract from the work itself? So when Mallorcan agency Atlas put forward their proposals for the new Barcelona Design Museum’s identity, it’s perhaps little surprise they worried their ideas were “too modern and risky.”

and

"The look and feel is crisp and bold, and is based around the idea of a “connecting line” to represented the “unique geographic location of the building,” Atlas explains. This line is carried through both 2D and 3D applications, which were developed alongside the museum designers NUG Architects."

The design for the rebrand includes aspects such as -

Way finding
Works through screen and print
Appropriate for the design target market
Includes context based on buildings geographical location
Simple and concise layout
Brochures, signage, prints and merchandise
Transferable
Bright yet not overpowering.

Catherine Perrott -

The brief was to create a visual identity design for an art gallery to tour hospitals. 

Perrott relates the context of the design to the hospitals and acts as if the exhibition has been admitted to hospital itself. The branding works in partnerships with Britain's most contemporary galleries. The main aspect of the branding is using a yellow over lay that works with already existing printed media, web pages and gallery spaces.