Concept One - A guide to knaresborough in the style of the old (1940's England aesthetic) showing that the style has not changed and its a nice rarity to see a town which still holds its ideals of the past, mainly through its type and buildings. Perhaps having the images black and white to set the tone of the old while advertising the new.
Purpose - to advertise and raise the profile of the town.
Target Audience - People interested in history and historic places. Market lovers and old shop lovers (Antique shops, butchers, fresh produce markets) Classic Type lovers.
Concept Two - Contrast book on type new and old, showing the difference between type used in a big city and that used in a small town, showing the different types and forms of types used. Side by side of similar places (Pubs, shops and markets)
Purpose - to show the ever changing form of type in cities and the different audiences and people who view them.
Target audience - Type Enthusiasts.
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