My task is to create a type face which relates to an Adjective, I must use one of these already existing typefaces below as a starting point. The adjective I have to base my type around is 'Shy'.
Type -
I wanted to remind myself of the basics behind typography, remembering these key skills to use within my work. Below is the 9 types which Brockmann said were all the ones graphic designers needed. This list includes three san serif types and 6 serif types I shall look into all of these types individually with a manifesto to each.
Shy -
Origins-
The origins of the word begin in the 17th century with Germanic and Old english text, the word scēoh (for a horse) means easily frightened and in Germanic Scheuen 'Shun', Scheuchen 'Scare'.
Definitions:
-Nervous or timid in the company of other people.
Slow or reluctant to do something.
Having a dislike of or aversion to a specified thing.
(Of an animal) Reluctant to remain in sight of Humans.
- To be short of / Less than.
(He was just 20p shy of a pound)
Before something.
(He left just shy of his fifth birthday)
-Distrustful.
Characterized by reserve or diffidence.
Tending to avoid contact or familiarity with others; Retiring or reserved.
To avoid engaging in, treating or discussing something.
Synonyms:
Antonym
Types-
I looked at just 6 of the types to get a grasp of the types I Felt would work well and then from this choose one to use as a starting point for my own type. I shall look at Times, Baskerville, Caslon, Helvetica, Bodoni and Garamond.
Baskerville (Above)
Baskerville is a seriff font which is a new design of style typefaces of the times, ones such as Caslon. Bakerville was thicker in parts than other types of the time, it also had sharper serifs. The curved sections are more circular and the characters more regular. Baskerville was a more consistent type in size and form in comparison to the other types of the time. Today Baskerville remains very popular in book design and has had many revivals in modern times such as a bold version.
Bodoni (Bodoni)
Bodoni is a seriff font which is thin and classy, it is heavily used in printed media such as books, news papers and magazines. This type is bold and clear it is very legible and can be used in a number of sizes. Its tall structure means it can be interpreted in a range of ways. Massimo Vignelli claims that this type "is one of the most elegant types ever made".
Garamond (Above)
Garamond is a serif type which has a contemporary design though a long historic background, being created in the 16th century. It is legible in a number of sizes, weights and languages, it was built to distribute complex information.
Caslon (Above)
Caslon is a seriff type which was designed in the early 18th century by William Caslon, it is a part of a number of serif fonts, which has short ascenders and descenders. The type was created so that more words could be fit into the page whilst giving enough space so that it is legible.
Helvetica (Above)
Helvetica is a san serif font which was created to be a neutral type, to not stand for anything so that it could have a range of different uses and not be fixed for one purpose. It was created to be a simple legible type which did not have any interpretations like other types did at the time of its production when serif fonts would be used on most things. Helvetica became a font which could be used on any product. Its slick simple design makes it a good multi platform type.
Times (Above)
Times is a serif font which was created especially for The Times news paper after criticism of there old type, the type was created for the soul purpose of legibility when used in a tabloid, its design is sleek and can be read even in small sizes which it would have been printed in for the newspaper. Times has now moved on to become one of the worlds most used fonts in printed media, through books and magazines.
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