Design Principles - Balance - Study Task 5

Visual Balance
Alignment
grids

Fibonacci & Golden Ratio
Ratio 8:13
Not only design but ratio

1.62
8.13
forms the basis of paper sizes and its principles can be used as a means of achieving balanced designs.

Many ancient cultures from Egyptians to greeks used this thinking to gain beautiful designed proportions.

Canons - principles of page layout design used to measure and describe proportions, margins and print are.

Van De Graaf


Tschichold
- Golden Grid
- Octavo

Colour Half tones
Graphic Porn

studio task 5 Canon -

Canons - A general law, rule, principle or criteria of which something is judged.

In this session we looked at some rules of graphic design and a range of canons, we then grouped up with some peers and discussed rules in graphic design, the do's and don'ts of the discipline, guidelines all designers should follow.

The Rules we got down were;

- Less is more - This point is that you do not have to go to over the top with some designs, the simple routes are often the best, there is no need to be to literal about certain ideas and the simplest ideas are often the most successful.
-Experiment as much as possible - As a designer you should always experiment a wide range of ideas even if the majority are not developed further. These Experiments are very useful and can often help to show the full extent of how you have tackled a brief.
-Research as much as possible and make it influential to designs -  Make sure you research every aspect of the brief and further research, do not be afraid of going over the top with research, it can have a very influential effect on your work, no research is totally useless.
-Use kerning when appropriate- Make sure than when you Kern letterforms you do it correctly and that it is appropriately done, it is easy to kern something into a new form and it be misinterpreted.
 -Don't centralise type, if you do, Justify it - Centralising type is confusing and can look odd, it is much more difficult to interpret compared to left hand and people struggle with it as its legibility is not clear.
-Follow any appropriate grids when necessary - Grids are important to the layout of a piece of work and if you do not follow one, your work could end up being unclear and look scruffy, a grid gives work a feel off class and professionalism.

With these rules, I shall be able to progress further in my discipline as a designer. They are simple, clear guidelines which all designers should follow to keep there work relevant, clean and professional. These are rules I will follow myself, other designers will have other rules and I will pick up new rules and ideologies while I grow as a designer.