OUGD403 - LogoType - Further designs

Having looked into record vinyl stickers I looked at creating a design which is influenced by the records I looked at at. I started off with how a sticker style design would work which could be used on signage, shop windows and as a sticker for store products, it could also be sold as shop merchandise. Again I used the colours from the current logo to keep a recognisable new logo for the company. After having good feedback from my peers about the type I used in previous design, I thought it good to use the same style of Futura.  The sizing of the circles represents the size of a 7 inch vinyl.

I looked at using more simple colours to make it more representative of an LP and so that it would be easily recognisable. I have used the influence from the records I looked at and tried to change the type layout so it goes around the circle like the DECCA record label style on my 7 inch record. I kept trying a number of different variations of this style including changing the type from a block colour to just showing its outlines which is also a technique used on designs in record stickers.

I continued with the design of the HMV circling around the design and attempted it in a variation of different colour arrangements, sticking to the HMV colour scheme of white, black and pink. I thought the white type on the pink circle worked well creating a clear bold look, but this applies to them all really, the small pink type on the black is less clear than the white on black but can still work well.

 These designs are a bit more symbolic and not as clearly identified as the other designs but I feel they are clearer and would easily transfer into a range of contexts, such as bags, stickers, badges, signs and merchandise. The colours are still easily seen and interpreted as HMV and using the symbols I have, it is still symbolic of an LP.