Kerning

 Kerning is the process and method of adjusting the space between characters in a front font. This process is to create visually pleasing results, it can change the feel of a word and also the emotion behind it. Our task was to use 4 letters which we had no control over to create different names for a range of different companies such as:

• Hairdresser
• nursery
• nightclub
• toy store
• Loan company and more

We played about with a range of orders and kerning, we looked at having tight text for a bolder feeling and then a more spread out type for a relaxed feel. This task helped me to understand the importance of the space between characters in a font, this factor can change the mood of the word being portrayed, this will help be in the studio briefs coming up and in my general practice.