The aim of the project was to produce indepth research into a subject, produce typography based design outcomes and explore conceptual ideas. As the brief progressed a final aim was desired in that I wanted this to feel like a final project that encapsulates my practice and that has a professional look to it.
The brief began as a competition brief set by ISTD, after starting it and starting research into different subject matters, I was made aware that I would not beable to submit to the competition as of restrictions in registering for submission. This changed my outlook of the brief, though keeping aspects of the given ISTD brief to keep the project structured, I was also able to extend the time frame which was restricted in the brief. This extra time allowed me too deeper explore the chosen Subject, Olga Rozanova, in better depth, explore a different range of outcomes and produce professional, industry standard work.
To find the target audience for the project I linked it to the Strelka Institute of Russia, an educational foundation which promotes Russian culture and ideas. This lead the publication to be mainly designed in Russian Cyrillic text, with the artist being from there this choice was informed and well convicted.
The final products produced for the brief were a publication outlining the art and life of Russian Artist Rozanova, and accompanying promotional posters. The production of both was entrusted with professional printing company Hobs, through using a professional company I was sure of the highest quality of print that if left to me would not be attainable. By using Hobs I was able to get my publication perfectly bound, with a spine, this gave the project the highest degree of professionalism and helped achieve the aim of high quality work to be produced.
The finals were placed in book shops and gallery gift stores to get an idea of how the book would sit in its targetted locations. The outcome was that the publications white cover with bold visuals helps it stand out from the nose of the other books, the design is clear, exciting and enticing. The final publication is also unique and is not like other publications on avant-garde artists, especially those for Olga Rozanoza already in existance.
The project could have been improved perhaps by the involvement of a fine artist, perhaps adding more mediums and someone who is more better skilled to paint and produce the artistic compositions better than I, that being said I feel the work produced for the project is well informed by research, shows a range of relevant conceptual ideas and a polished high quality finished final in both design and production.
The project will form the exhibition peice for the final year show.
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