Thursday, 10 May 2018

OUG603- 27 club - Evaluation

The aims from the outset of this brief was to explore different visual responses for different musicians, exploring how genres and time periods have different styles and cultural relevance. Furthermore letting the design choices be influenced by different personal aspects of each musicians life. Finally to push the boundaries of my own practice and understanding of music based design. 
With the brief being a live brief it was an opportunity to produce work which would be measured against the work of my peers. The outcomes would be used in an exhibition so the work had to be worthy of this and it was an opportunity to showcase my skills in front of the professional judges Liv Siddall and Connor Campbell. 

Firstly producing artwork for Grunge artist Mia Zapata. I was able to draw on my personal knowledge of grunge and punk music to understand the visual culture of Mias music. The piece took inspiration from punk styles aswell as details from Zapatas life, forming a scrap book style collage of images which represent different aspects of her work and life. The outcome was not as strong as my other collage work as it felt too informed to be inkeeping with the anarchic collage styles synonymous with Punk music. The piece was selected for submission and recieved positive feedback from peers at the exhibition.

The second piece was a tribute to Reggae musician, Jamaican born Jacob Miller. This peice was an incredibly different peice to the Zapata composition produced. The visuals and content of the artwork are completely research based and every detail is informed by Jacob Millers music and culture. The design choices and colours that make up the artwork are intentionally designed to give the audience the feeling they are looking at a throw back record, an aged peice of design that was from the 1970’s/80’s. This artwork was given more focus because of the enjoyment of the project, Immersing myself in every aspect to produce a bold colourful and aesthitically relevant design. This piece gained success through the brief and placed third out of all the submissions, recieving high praise from judge Liv Siddall.

Measuring the success of this project one only has to look at the success of the Miller artwork which won 3rd place, personally I think the work produced helped me step out of my comfort zone to explore new ideas, mediums and styles. My research informed my design in numerous ways and by undertaking two different artists I got a wide ranging understanding of multiple genres of music and there visual styles. 



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