Thursday, 19 January 2017

OUGD503 - YCN + D&AD Brief Research

Craft Apprenticeship

Help unlock the next generation of brewers with your ideas for new beers, new campaigns (advertising and social) and big ideas to unlock the potential of young people interested in getting into brewing.
BIG IDEAS for an advertising and social campaign for Craft Academy to discover NEW TALENT and UNLOCK POTENTIAL for young people in the brewing industry.

- Creating a multi-platform design to show potential in young brewers and to show off the craft beer industry.

MUBI

- "On average, people spend 4.9 days a year searching for something to watch.That means infinity scrolling until you eventually “settle,” and the ever-present danger you’ll get 20 minutes in and realise you’ve settled for a dud.
People are starting to work out that ‘more’ doesn’t always mean ‘better’.We want you to use this frustration and your creative powers and create a campaign to get film lovers to put their faith in MUBI and its curators. It’s up to you to usher them home. "

About - MUBI is a curated online cinema bringing you cult, classic, independent, and award-winning movies. Available in over 200 countries around the globe and on multiple devices, a subscription to MUBI is a passport to the world of cinema. Every day our film experts introduce you to a great film, and you have a whole month to watch it. That's 365 extraordinary films a year curated by MUBI.

Featured Films

- The Godfather
- Pulp Fiction
- Taxi Driver
- A Clockwork Orange
- Citizen Kane 
- Apocolypse Now
- Pyscho 
- Spirited Away
- The Big Lebowski
- Seven Samurai 

Current Films 

- Triple Agent 
- Labyrinth 
- Cinema Paradiso
- Easy Rider 
- The Naked Gun
- Big Night


Classic Films and modern art pieces are the main focus of the site, it offers a new set of films each month all of which are revered as classics or cinema masterpieces. Mubi distance themselves from other streaming services such as Netflix and Amazon Prime Video, by offering quality, not quantity, something they believe that rival streaming services offer. 




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