Start off screen - Google Chrome Logo, small cursor comes from off the page and clicks down on the logo. Effect - clicking motion with Chrome logo going smaller then back to normal as if being clicked. When logo is clicked down the music begins, slight half a second of silence at the beginning to make the clicking of the logo the start of the video and music.
Screen recording starts on Google homepage, search creative review, look through for couple of seconds, click onto 'Bowie by Duffy at Proud Chelsea' article.
On the David Bowie article click the Google Bookmark icon in the toolbar and a larger bookmark icon appears in the top right corner to symbolise the user has used the toolbar button to bookmark this article. The larger Bookmark icon remains on page. (Enters on from the right).
Having looked at Creative review and found the bowie article the user/Advert moves on to search for a Bowie song (Lets Dance, David Bowie, will already be playing over the advert) with the person searching through google the main youtube video for this search will be at the top of the interface, the cursor will drag this video upto the Bookmark icon where a dropbox will come down with a plus mark on it to symbolise that it has been saved to the bookmarks app.
Following the screen record, three screens will follow each other, the first saying 'Introducing' (in Roboto san serif font and Google red), the second will say 'A new way to google' using the Google title, the third will feature the bookmark icon which will use the same clicking effect as in the opening scene. This will lead onto the first google bookmarks page with the cover reel on, with images going left then right through a number of different images and sites.
Google use simple sentences and slogans to make there brand seem friendlier, taking this idea into consideration, it was useful to go back to the basics when coming up with things to say about the web app as it was showing what was going on, 3 simple slides to put in, the first 'A place to store' - refers to how you store a website onto bookmarks and also how a bookmark is stored into a book. Secondly 'A place to explore' the web app offers the choice to explore the bookmarked pages on its page, so the user doesn't have to leave bookmarks to view there saved content. Thirdly, one right at the end, 'A place to remember' this refers to how a traditional bookmark is kept inside a page to remind the reader where they were, it is also saying that this app, Google Bookmarks, is one to remember to. The page itself is now the thumbnail view option which then starts to scroll down looking through the content of the page.
The cursor hovers over one the thumbnails, this thumbnail expands and the other thumbnails on the page fade to 50% opacity, this will make the expanded section clearer and the main point of view for the user. The expanded section will be a screen record from the chosen website which will scroll down viewing the pages content.
Having shown the features of the application the logo will appear and the word 'Bookmark' will swipe onto the screen from the right pushing the logo over slightly and then slowly the word 'By' appears, at this point the music is fading out.
The video will end on the google title logo with the music then fading out completely as it ends.
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