Penguin Random house

Responsive Briefs -

Penguin Random House -

Brief - To design a book cover for one of three choices of books (Categorised) keeping it relevant, clear and eye catching for both on shop book shelves and for digital means too (Ebooks, Kindle platforms).

Categories:

Children's Cover Award - The secret 
Diary Of Adrian Mole, Aged 13 & 3/4 - Sue Townsend 

"You are invited to design a cover look for The Secret Diary of Adrian Mole to bring this much-loved classic to a new generation of readers. The design should ensure that this original and hilariously funny book remains a must-read for every child.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 16.6mm), incorporating the PUFFIN branding and all additional elements such as the barcode."

The winning design will need to:

• - have an imaginative concept
• - be an original interpretation of the brief
• - be competently executed with strong use of typography
• - appeal to the broadest possible audience for the book
• - show a good understanding of the marketplace
• - have a point of difference from other books that it will be competing against in the market
• - be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops 

Adult Fiction Cover Award - To Kill A Mocking Bird - 
Harper Lee 

To Kill A Mockingbird is a Pulitzer Prize-winning masterpiece of modern literature and was voted the most loved book of the last sixty years by The Times readers in October 2009. It has been translated into more than forty languages and has sold over thirty million copies worldwide. So no pressure.

We would like you to design a new and classic cover for this book. The trick here will be to come at it from a fresh perspective and to avoid repeating the obvious iconography from the many previous editions in print. If you can get your hands on a copy of the book in order to get a sense of the beautiful writing, this will only help to inspire your design. The cover should feel timeless and confident, and appeal to a whole new generation of readers.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template – B format, 198mm high x 129mm wide, spine width 20 mm, incorporating the ARROW branding and all additional elements such as the barcode.

The winning design will need to:

• - have an imaginative concept and original interpretation of the brief
• - be competently executed with strong use of typography
•  - appeal to a contemporary readership
• - show a good understanding of the marketplace
• - have a point of difference from the many other book covers it is competing against

Adult Non Fiction Cover Award - 
In Cold Blood - Truman Capote

In Cold Blood is regarded by many critics as the pioneering work in the true crime genre. It is a startling, true account of a gruesome crime and a skilfully researched piece of journalism – it is a literary masterpiece brilliantly imagined which reads like the most gripping of thrillers.

• - have an imaginative concept and original interpretation of the brief
• - be competently executed with strong use of typography
• - appeal to a contemporary readership
• - show a good understanding of the marketplace
• - have a point of difference from the many other book covers it is competing against