- Spiekerman talks about the process of designing for a small screen, for example for an iPhone app, he says that printing out a lot of iPhone templates and drawing ideas straight on to the screen part of the phone to save time and get a wider range of ideas generated, though a 'Primitive' style of doing the designs, it is easier rather than making a few digital mock ups and prototypes of the apps design. Spiekerman believes that now more than in recent times of the computer age, the designer is working with pen and paper again.
- "The more type you have the more brand you have" The type face is the main source to identify branding without splashing the logo everywhere, consistent type shows good strong branding which is recognisable. Web and App should have a consistency to keep the brand strong too.
- Talking about working for red bull, who give the designers who they hire freedom, as long as its 'cool'. Especially for the Red Bull Music Academy, where they created a series of posters for their world tour and Spiekerman explains how he got to work with a range of cool young illustrators on the project.
Green apps, no one does green, sticks out on the page. - Spiekerman says that he used green when designing an app because he felt its a colour which is not used to often in app icon design, he showed it in context to other highly used and downloaded apps and it sticks out immensely next to the common blue app icons that are around. The app icon design should always begin on paper.
Rebranding - before and after , only a slight change to the typography makes the audience think nothing has changed yet there is only improvements, Spiekerman believes that this is the best outcome for a rebrand.
Even for screen based projects always start with pen paper.
Icons - Not totally symmetrical, adds more character.
The font is animated, build animations without leaving the font.
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