Thursday, 15 February 2018

OUGD603 - Research Brief - Anniversaries - Olga research texts

Looking at a range of texts and books to gather information on Olga Rozanova - Gathering information and notes which will form the basis of the project. 


Olga Vladimirovna Rozanova burned hot and died young. Emerging from the provincial aristocracy of turn of the century Russia, she swept into Moscow with a focus and intellectual rigor that drew her immediately into the city's artistic avant-guard. It was a heady time. A time for manifestos. Rozanova tackeled the new developments in art on every front — debating with the art group Soyuz Molodyozhi, the 'Union of Youth,' and rigourously tackling the styles and theories of Italian Futurism in her works The City and Fire in the City — which impressed Filippo Marinetti, the founder of futurism himself. She blended futurism back into cubism for a series of 'playing card portraits' — immortalising her fellow artists as kings, queens, and knaves.
In 1912, Rozanova met the poet Aleksey Kruchonykh, her future husband, and illustrated his indecipherable Zaum poetry, Futurism's trans-rational language of pure expression. Then suddenly, futurism was no longer enough — Rozanova joined Kasimir Malevich's Suprematist group, diving into pure abstraction. Her vivid compositions expanded expanded the supremacist goals of expression without figures. 
But Rozanova burned out, a weaked immune system left her victim to diphtheria, and in 1917 she died. Her last works explored her final contribution to art — her fledgling concept of “colour painting” — bold, radically simple canvasses that 30 years later would spawn the Abstract Expressionist movement. Rozanova painted color fields before Rothko, and vertical lines before Barnett Newman.
https://arthistoryproject.com/artists/olga-rozanova/



Olga Rozanova was a member of many of the most important art groupings and movements in early-20th century Russia, while the development of her work across the 1910s represents in microcosm the evolution of the Russian avant-garde over the same period. In this sense, she is significant as an exemplary artist of her era, but in many ways, Rozanova was also an exceptional figure: not just as one of few women attached to movements such as Cubo-Futurism and Suprematism, but in bringing her individual theories of spiritual energy and color interaction to bear on those movements, resulting in a unique and emotionally dynamic body of work. Had she not died of diphtheria in 1918 at the age of just 32, she might well be placed alongside Kazimir Malevich as one of the pioneers of 20th-century abstract painting.

  • Rozanova was at the center of the artistic debates and experiments in Russia leading to the conception of Suprematism in 1915. This movement is now associated with Kazimir Malevich's iconic reduction of the picture plane in works such as Black Square, but Rozanova's abstract collages and paintings were equally vital exemplars of the pure abstraction which defined the style. Indeed, she spoke of such work as an unacknowledged precursor for Malevich's characterization of Suprematism.
  • Rozanova's Cubo-Futurist and Suprematist paintings were set apart from those of her peers, including Malevich and El Lissitzky, by her emphasis on the interplay and vibrancy of color, visual exercises in exploring the emotional and conceptual effect of interacting tonal groups. She linked these experiments to her attempts to express an inner spiritual energy through her work, and the resultant body of paintings and collages makes a unique contribution to movements otherwise defined by more purely geometrical forms of abstraction.
  • The term Cubo-Futurism is applied to a range of Russian art seen to have synthesized the influences of French Cubist and Italian Futurist painting. However, some critics have pointed out that the influence of Italian Futurism was relatively slim, and have instead emphasized the importance of prior developments in Russian art such as Neo-Primitivism and Rayonism to the conception of Cubo-Futurist style. Amongst the various painters associated with the movement, however, Rozanova was uniquely indebted to Italian models, including the work of Umberto Boccioni and Giacomo Balla. This connection was reflected in the display of her work in an exhibition of international Futurism in Rome in 1914.








By looking at the contextual background behind her work and her life I have realised an understanding of her practice and can move the brief forward accordingly .


Thursday, 8 February 2018

OUGD603 - Brief One - Anniversaries - Research into Typography -













OUGD603 - Research Brief - Anniversaries - Olga Rozanova + Contemporaries Art/Background Research

Olga Vladimirovna Rozanova, Rozanova also spelled Rosanova, Russian artist who was one of the main innovators of the Russian avant-garde. By the time of her death in 1918, she had embraced in her painting the use of pure colour, a concern that engaged American abstract artists, such as Barnett Newman and Mark Rothko, several decades later, in the 1950s. Rozanova was born into a family of provincial aristocrats. Drawn to all that was new in art, she moved to Moscow, where she tried to enroll in the Stroganov Central Industrial Art Institute and audited classes in other art schools. Although she did not receive a formal art education, by 1910 she was already making a name for herself in avant-garde art circles in Moscow and St. Petersburg.

 In 1911 she joined the Union of Youth group in St. Petersburg and participated in all its exhibitions (exclusively until 1913). She also participated in the debates organized by the group and published in its journal (the third issue) the programmatic article “The Bases of the New Creation and the Reasons Why It Is Misunderstood.” During 1913 and 1914, Rozanova, like other Russian avant-garde artists, upheld Cubo-Futurist ideals, but her paintings reveal a rigorous study of Italian sources. Of all the Russian artists of the era, Rozanova was the most interested in and the most identified with Italian Futurism, as can be seen in Fire in the City and The City (both 1913–14).

It was not surprising that Filippo Tommaso Marinetti, the ideological founder of the Italian Futurist movement, was particularly impressed with her work during his 1914 visit to Russia. The poet Aleksey Kruchonykh (Kruchenykh) was to have a major influence on Rozanova’s life. They met in 1912 and soon began a creative and romantic relationship. Kruchonykh introduced Rozanova to “trans-sense,” or zaum poetry, the name of a type of linguistic sound experiment then popular among Futurists, and she began writing accomplished poetry in that style, as well as illustrating books by Kruchonykh and Velimir Khlebnikov (Vzorval, “Explodity”; Vozropshchem, “Let’s Grumble”; and Bukh lesiny, “A Forestly Rapid” in 1913 and Igra v adu “A Game in Hell” and Chort i rechetvortsy, “The Devil and the Word Makers” in 1914). From her coauthorship with Kruchonykh was born a distinctive genre of Futurist book: samopismo, a lithographic book in which the illustration and handwritten text are integrated on the page. Rozanova created a distinctive variation of transrational poetry in her painting (doubtless under the influence of Kazimir Malevich) and produced an energetic and original series of compositions, including Pub (1914) and Workbox (1915). The pinnacle of Rozanova’s figurative period was her famous Playing Card series, which combines a gallery of portraits of her contemporaries with a collection of playing card symbols and signs. In 1916 Rozanova joined the Suprematists (see Suprematism; a short-lived group founded by Malevich), though she retained her own distinctive style, which was more dynamic and decorative than that of Malevich, and her interest in Suprematism was brief.

In 1917, shortly before her sudden death from diphtheria, she created a series of what she termed “colour painting” compositions, a new direction in abstract art, which would be developed more than 30 years later by a group of artists known as Abstract Expressionists.

- To Read
 - Amazons of the Avant-Garde
 - Exploring colour Olga Rozanova and the Russian Avante Garde
- The age of abstarction

Looking at texts of Olgas life I will read and take notes that could form the bases of the project



Union Of Youth - Union of Youth was a Russian artistic association that existed from 1909 to 1917 in St. Petersburg. The Union of Youth was founded by L. I. Zheverzheev, I. S. Shkol’nik, and E. K. Spandikov; its charter was ratified in 1910. The association did not have a definite program, but instead its members and the sponsors of its exhibitions adhered to various artistic trends, including symbolism, Cézannism, cubism, futurism, and abstract art. Members of the Union of Youth included Iu. P. Annenkov, N. I. Altman, D. D. Burliuk, N. I. Kul’bin, I. A. Puni, O. V. Rozanova, V. E. Tatlin, P. N. Filonov, N. A. Udaltsova, M. Chagall, and A. A. Ekster. Members of the Jack of Diamonds and the Donkey's Tail participated in the association’s exhibitions. The Union of Youth had close ties with the futurist literary group Hylaea, which was headed by Burliuk and V. V. Mayakovsky. The association organized seven exhibitions and published the theoretical collection Soiuz molodezhi (Union of Youth; four issues, 1912–13).

Filippo Tommaso Marinetti - Filippo Tommaso Marinetti, in full Filippo Tommaso Emilio Marinetti, (born December 22, 1876, Alexandria, Egypt—died December 2, 1944, Bellagio, Italy), Italian-French prose writer, novelist, poet, and dramatist, the ideological founder of Futurism, an early 20th-century literary, artistic, and political movement. Marinetti was educated in Egypt, France, Italy, and Switzerland and began his literary career working for an Italian-French magazine in Milan. During most of his life, his base was in France, though he made frequent trips to Italy and wrote in the languages of both countries. Such early poetry as the French Destruction (1904) showed the vigour and anarchic experimentation with form characteristic of his later work. Futurism had its official beginning with the publication of Marinetti’s “Manifeste de Futurisme” in the Paris newspaper Le Figaro (February 20, 1909). His ideas were quickly adopted in Italy, where the writers Aldo Palazzeschi, Corrado Govoni, and Ardengo Soffici were among his most important disciples.

Supremus (Russian: Супремус; 1915–1916) was a group of Russian avant-garde artists led by the "father" of Suprematism, Kazimir Malevich. It included Aleksandra Ekster, Liubov Popova, Olga Rozanova, Ivan Kliun, Ivan Puni, Nadezhda Udaltsova, Nina Genke-Meller, Ksenia Boguslavskaya and others.


Wednesday, 7 February 2018

OUGD603 - Research Brief - Anniversaries - Olga Rozanova and Related Relevant Research

Olga Rozanova - Born 1886 Near Vladimir in Melenki, Russia.
- Related art styles;

  • Cubism
Cubism is an early-20th-century art movement which brought European painting and sculpture historically forward toward 20th century Modern art. Cubism in its various forms inspired related movements in literature and architecture

Definition - an early 20th-century style and movement in art, especially painting, in which perspective with a single viewpoint was abandoned and use was made of simple geometric shapes, interlocking planes, and, later, collage.
  • Suprematism
Suprematism is an art movement, focused on basic geometric forms, such as circles, squares, lines, and rectangles, painted in a limited range of colors.

Definition - the Russian abstract art movement developed by Kazimir Malevich c. 1915, characterized by simple geometrical shapes and associated with ideas of spiritual purity.
  • Abstract
Abstract art uses a visual language of shape, form, color and line to create a composition which may exist with a degree of independence from visual references in the world.

Definition - abstract art definition. A trend in painting and sculpture in the twentieth century. Abstract art seeks to break away from traditional representation of physical objects. It explores the relationships of forms and colors, whereas more traditional art represents the world in recognizable images.

  • Cubo-Futurism 
Cubo-Futurism was the main school of painting and sculpture practiced by the Russian Futurists. When Aristarkh Lentulov returned from Paris in 1913 and exhibited his works in Moscow, the Russian Futurist painters adopted the forms of Cubism and combined them with the Italian Futurists' representation of movement. Kazimir Malevich developed the style, which can be seen in his The Knife Grinder (signed 1912, painted 1913), though he later abandoned it for Suprematism.

Definition - Cubo-Futurism was the main school of painting and sculpture practiced by the Russian Futurists. When Aristarkh Lentulov returned from Paris in 1913 and exhibited his works in Moscow, the Russian Futurist painters adopted the forms of Cubism and combined them with the Italian Futurists' representation of movement.
  • Modern art
Modern art includes artistic work produced during the period extending roughly from the 1860s to the 1970s, and denotes the styles and philosophy of the art produced during that era.

Definition - art of a style marked by a significant departure from traditional styles and values, in particular, that created between the late 19th and the late 20th centuries.
  • Naive art
Naïve art is any form of visual art that is created by a person who lacks the formal education and training that a professional artist undergoes.


Suprematist art - Suprematism is the name given by the Russian artist Kasimir Malevich to the abstract art he developed from 1913.  The main artists related to the movement as listed in The Tate Art website:
  • Kazmir Malevich
  • Olga Rozanova
  • El Lizzitsky
  • Lyubov Popova 
  • Aleksandra Ekster 
  • Ivan Kliun
  • Ivan Puni
  • Lazar Khidekel 

Avante-Garde  -  The terms avant-garde was originally applied to innovative approaches to art making in the nineteenth and early twentieth centuries, it is applicable to all art that pushes the boundaries of ideas and creativity and is still used today to describe art that is radical or reflects originality of vision.

I shall Look at Olga Rozanova + her contemporaries artwork while also looking for other significant related anniversaries. 




OUGD603 - Research Brief - Anniversaries - Further Research

Looking closer at obscure subjects/events/people/buildings which will be celebrating an anniversary in 2018. Wanting to choose a subject matter that would lead to a creative outcome I began looking closer at artists/art movements/paintings that have a significant anniversary in 2018.


  •  The Royal Academy of Arts in London was founded on 10 December 1768 by a group of artists led by Joshua Reynolds, although it wasn’t until 1870 that the RA moved to its current home at Burlington House. In the year of its 250th anniversary, the institution is expanding again with a major redevelopment designed by David Chipperfield.
  • Jacopo Tintoretto at 500 - This year Venice celebrates the 500th anniversary of the birth of Jacopo Tintoretto, one of the greatest painters of the Venetian school in the late years of the Renaissance. Apparently, although most of Tintoretto’s masterpieces have remained in Venice, the city has not hosted a major exhibition of his work in more than 80 years.
  • The death of Cubism -With practitioners from Picasso and Braque to Delauney and Duchamp, Cubism was one of the most important and influential styles of modern art. And yet it flourished for a relatively brief length of time, beginning in 1907 and generally agreed to have begun declining around 1918 when Louis Vauxcelles (the critic who coined the term) declared Cubism dead. A century later, the Centre Pompidou, in partnership with the Kunstmuseum Basel, brings the movement back into the spotlight with a major survey bringing together approximately 300 artworks by many of its key players.
  • Charles Rennie Mackintosh The Scottish architect Charles Rennie Mackintosh was born in 1868. On the sesquicentenary of his birth, Mackintosh’s native city of Glasgow is planning a year-long programme of celebrations, most notably perhaps the reopening of the newly restored art nouveau Willow Tea Rooms.
  • Chippendale The tercentenary of the birth of famed Yorkshire-born cabinet-maker Thomas Chippendale (1718–79) will be celebrated this year with a series of exhibitions and events across the UK. The centrepiece of the programme is Leeds City Museum’s survey, which brings together original drawings, documents and key examples of Chippendale furniture, opening on 9 February (until 9 June).

Finding anniversaries with events and celebrations attached to them was easy, I wanted to celebrate an anniversary which was not getting the coverage, an overlooked person event or date - this lead me to look at other more obscure artists from different backgrounds and cultures. 



  • Olga Rozanova - Russian Avant-Garde Artist - Died 7th November 1918 - 100 years since death.
  • Edouard Vuillard - French Artist Born 1868 - most known for the Nabis - Les Nabis were a group of Post-Impressionist avant-garde artists who set the pace for fine arts and graphic arts in France in the 1890s.
  • Suzanne Valadon - Died 1938 - 80 Years  In 1894, Valadon became the first woman painter admitted to the Société Nationale des Beaux-Arts.
  • Issey Miyake - Born 1938 - 80 Years - Japanese fashion designer - Italian Baroque painter, today considered one of the most accomplished painters in the generation following that of Caravaggio. 425 Years since Birth.
  • Giuseppe Arcimboldo was an Italian painter best known for creating imaginative portrait heads made entirely of objects such as fruits, vegetables, flowers, fish, and books. - Mannerism - 425 years since death.
  • Jacques-Louis David was a French painter in the Neoclassical style, considered to be the preeminent painter of the era. 200 years since birth.
  • Lucio Fontana was an Italian painter, sculptor and theorist of Argentine birth. He is mostly known as the founder of Spatialism. 50 Years since death. 
  • Brice Marden, is an American artist, generally described as Minimalist, although his work may be hard to categorize. Born 80 years ago.
  • Vincent Van Gogh Chops His Ear off. 130 Years ago. 
Having looked closely at these artists and their works, I found that the most appealing of these people to be Olga Rozanova, someone I had not heard of or seen before this research, but someone whose work resonates with the most well known of Russian Avant-Garde artists. I would like to explore how her work and her life would work within this project, which of course is based around typography which will communicate the subject matter.

Tuesday, 6 February 2018

OUGD603 - Research Brief - Research Ideas - Personal Ideas

My own aims for the brief are:


  • Look in depth at a subject matter
  • Highlight an event/person/building/etc that is celebrating an anniversary in 2018
  • Explore a range of mixed media methods; screen print, collage, mono etc.
  • Look at obscure and interesting subjects
  • Produce a substantial piece of graphic work
  • Produce an informed body of research
  • Learn about a new and interesting topics
  • Explore professional methods of printing and production
  • Produce a bold exciting piece of work which will work well within the Exhibition at the end of the year.
  • Create an informed final response to the brief
  • Create a relevant response and outcome for the chosen subject matter
  • Explore how the brief can be taken further and applied to extend the project further
  • Explore the contextual sides and the visual sides of a subject matter in depth 
  • Inform, Educate and excite
  • Enjoy the brief
  • Keep it typographically focussed
  • Experiment
  • be different 

Monday, 5 February 2018

OUGD603 - Research Brief - 'Anniversaries' - Initial Research

With the brief requiring an anniversary of an event, person or other, it was clear to begin with to look for unique, interesting and obscure subjects which are celebrating an important year this year, focussing on anniversaries such as 50th, 75th, 100th or so on. Here are the list of events which were found;

1818 - 200th year anniversary
  • First ever blood transfussion 
  • Settling of borders between Canada and the US
  • Publication of Frankenstien, by Mary Shelley ('The Modern Prometheus") (Image Below)
  • Birth of Emily Bronte  
  • Birth of Russian political revolutionary, Karl Marx (Image right)





















1843 - 175th year anniversary
  • Worlds first under water tunnel, Thames, London
  • Last woman to publicly executed
  • First publication of the Economist
  • Nelsons Column built, London
  • Worlds first 'Christmas card' made
  • Charles Dickens' 'A Christmas Carol' is published (Right)









1868 - 150th year anniversary
  • Last penal transport from Britain to Australia
  • Last public hanging in UK
  • The Press Association founded, London
  • Worlds first traffic lights, Parliament Square, London
  • Birth of the designer Charles Rennie Macintosh (Below art)

1918 - 100th year anniversary
  • World War 1 ends
  • Worlds first purpose-design aircraft carrier produced
  • Women get the right to vote UK (Right)
  • Formation of the Royal Air Force (R.A.F)
  • The 'Spanish Flu' (Influenza) pandemic 
  • Stonehenge donated to the nation by Sir Cecil Herbert Edward Chubb 
  • Women allowed to be members of parliament
1943 - 75th year anniversary
  • The Nuffield foundation (aims to improve social well-being by funding research and innovation projects in education and social policy, and building research capacity in science and social science)
  • First operational Jet
  • The Dambuster raid (16th/17th May)
  • Bevin Boys (48,000+ conscripts sent to work in the coal mines)
  • Terry Venables Born, 6th Jan
  • Tony Blackburn Born, 25th Jan
  • George Harrison Born, 24th Feb (Right)
  • Eric Idle Born, 29th March
  • Michael Palin Born, 5th May
  • Cilla Black Born, 27th May
  • Malcolm McDowell Born, 13th June
  • Roger Waters Born, 6th Sept
  • Mick Jagger Born, 26th July
  • Keith Richards Born, 18th Dec
1968 - 50th year anniversary
  • The end of Black country coal mining
  • UK protest of Vietnam war outside US Embassy
  • Original London Bridge sold
  • The Kray twins arrested, 8th May
  • Manchester United become first English team to win the European Championship
  • Dagenham girls strike for equal pay
  • First Isle of White Festival 
  • Royal Mail introduce 2nd class tier posting 
  • The Beatles 'The White Album' released (Right) 
  • Damon Albarn Born 23rd March
  • Daniel Craig Born 2nd March
Other

1643 - 375th - Birth of Isaac Newton - 4th January

1618 - 400th - Sir Walter Raliegh executed




HIGHLIGHTED ARE TOPICS THAT COULD BE LOOKED AT CLOSER WITH THE BELOW KEY

Music

Art

Historic

OUGD603 - Research Brief - Extended Practice - Brief Three - Anniversaries - Artists Anniversaries 2018

The brief specifies that we must choose a subject which could be deemed an anniversary from the past, present or future. The brief does not specify any strict guidelines, leaving it very open to interpretation. I have begun by looking at subjects, events, and people that have an anniversary in 2018.

Firstly looking at art based anniversaries to have a clear focus on a creative anniversary, not focussing on just significant design based anniversaries but anniversaries of all creative disciplines. Here are some significant events, people etc. which celebrate anniversaries this year;



- Gustav Klimt - 100 years since Death - 6th of February 1918 (aged 55)
Klint was an Austrian symbolist painter and prominent member of the Vienna Secession movement. The Vienna Secession movement was a formed in Vienna 1897, it was made up of artists sculptors and painters. Klimt's artwork took on various forms such as painting, sketching, murals and more, Klimt was heavily influenced by traditional Japanese art and the techniques of Japanese painting.

Klimt focussed on the female form as the primary subject for his work, producing a vast number of figurative drawings and paintings. Klimt found commercial success during the 'Golden phase', continuing to paint the female form, yet using gold leaf to create textured art nouveau pieces. (Gold leaf is gold beaten down to a very thin sheet, often used in middle age religious art and early Japanese art) In 2013, the Gustav Klimt Foundation was set up by Ursula Ucicky, widow of Klimt's illegitimate son Gustav Ucicky, with a mission to "preserve and disseminate Gustav Klimt's legacy."


Judith and the Head of Holofernes, 1901. Österreichische Galerie Belvedere, Vienna (Left)

Hope II, 1907–08, Museum of Modern Art, New York City (Right)



Joan Miro - 125 years since birth - 20th April 1893 

Miro was a Spanish painter, sculptor, and ceramist born in Barcelona in 1893, Miro gained international success and recognition for his surrealist style. Miros early paintings use traditional painting techniques with some surreal subtext, but his more widely known work takes on a much more primitive, often childlike style, this change in style Miro credits to a contempt for conventional painting methods as a way of supporting bourgeois society. Miro's style throughout his career was ever changing, this made Miro one of the most diverse artists of the 20th century. His work can be attributed to influence modern designers, including Paul Rand and Lucienne Day. 




The Farm, 1921-1922 (Left)
Summer 'L'été', 1938 (Right)



Koloman Moser - 100 years since death - 18th October 1918 (aged 50)
Moser was an Austrian born artist, of the art nouveau period, a member of the Austrian Secession movement and a co-founder of the Weiner Wekstatte, a production community of visual artists in Vienna, including architects, artists, and designers, the community is regarded as a pioneering movement of modern design. His designs in architecture, furniture, jewelry, graphics, and tapestries helped characterize the work of this era. Moser drew upon classical Greek and Roman art and architecture in reaction to the Baroque decadence of his turn-of-the-century Viennese surroundings. Moser produced 'Die Quelle' ('The Source') in 1901/02, which was a portfolio of elegant graphic design for tapestries, fabric and more. Moser is seen as a huge influence on design, influencing American art deco, Bauhaus and more. 

Fabric design with floral awakening for Backhausen - 1900 (left)
Girl in rose - 1898 (Right)


Egon Schiele - 100 years since death - 31st October 1918 - aged 28 
Schiele was an Austrian painter, seen as one of the most influential figurative painters of the 20th century. Schiele was the protege of fellow Austrian painter Gustav Klimt (mentioned above). Schiele's style shows his interpretation of form, usually through very raw, often sexual self-portraits and portraits in the style of twisted body shapes and expressive line, that characterize Schiele's paintings and drawings mark the artist as an early exponent of Expressionism. Schieles rough use of paint to form textures and depth helped to shape and influence future expressionist artists. 


Self-portrait with black clay pot, 1911 (left)
Pair Embracing - 1917 (right)


Olga Rozanova - 100 years since death - 8th November 1918 (aged 32)
Rozanova was a Russian avant-garde artist, whos styles can be linked to suprematism, Cubo-futurism and Neo-primitivism. Rozanovas art took on many different forms, being heavily influenced by the Italian Futurists, her work has been praised by Filippo Tomasso Marienneti, one of the lead figures of the Futurist movement. Her suprematist styles show Rozanovas understanding of shape and colour with compositions being formed through the organization of weight of shape and colour palette, often using a minimal one. Rozanova is one of the leading artists of the Avant-garde movement in Russia, yet has very few written pieces on her, and is not widely known, though to her contemporaries Rozanova is one of the most influential artists of the Russian Avant-garde.

Suprematism - 1916 (Left)
Portrait of Lady in Pink - 1911/12 (right)

Using this initial information, I shall further look at these and other art and choose a specific topic and route for the project to go down.

OUGD603 - 'Anniversaries' - Brief recap "ISTD"

Since starting on this project, I have discovered that the work I produce will not be able to be entered as universities have to enter as a whole at the start of the year, this how ever means the brief can be extended past the restrictions and barriers of the outlined brief from ISTD.

I am choosing to stick to many aspects of the projects such as keeping it typographically lead, this was one of the main aspects that ISTD set and is one which made me choose this project. The project will also keep its content focussed on anniversaries. Having already researched into a number of possibilities of events/people and other things which will be celebrating an anniversary in the year 2018, I have chosen the focus of the project will be on Olga Rozanova, a Russian Avant-Garde artist who passed away 100 years ago on November 7th, 1918.

I shall also keep the Target Audience, outlined by ISTD, somewhat the same, having it focussed on typographers, graphic designers, educators but also consider gallery/exhibition goers, as when people interact with books/publications/posters/postcards about artists it is normally within a gallery or exhibition.

I will look into the life of Olga Rozanova, and the artistic movements she is associated with, such as neo-futurism, avant-garde, surrealism and other movements of the early 20th century Russia. Using typography focused design to produce products which celebrate her life and shine a light on the anniversary this year.


Communicate the anniversary with an informed typographic response, be expressive, be innovative and relevant to the subject matter.