OUGD603 - Brief Six - Evaluation

The project was a client brief and collaborative project between James Green and myself. The project saw us produce a wide variety of promotional material for the Manchester Indie band New Luna. 

The Collaborative side of the project was successful as I got to see how other designs aproach work and how that differs from my own practice. Working with James I found our styles, aesthetics and beliefs were aligned, this helped the work flow and the end solutions produced with relative ease. 

The clients heavy involvement helped keep the project focussed and made designing simpler, the constant feedback and critique of work from the band helped James and I conclude the project and find the best possible outcome for the bands music and most relevant and exciting visuals to attract the correct target audience.  

The bands involvement also lead to tension through not allowing enough creative freedom, through discussion and compromise we were able to work out differences and make designs we were all happy with, this helped me to gain a better understanding of how client - designer relationships can faulter and how the conflicts can be resolved to avoid future friction. 

The project lead to both James and I, joining the band on tour to sell our merchandise, this allowed us to explain our designs to the bands fans and meet new musicians with the possibility of more work coming from it. Over all the brief was succesful in that we produced designs that the band loved and used, this also lead to the band offering future work on more releases at the end of 2018. 

Unfortunately due to the band continuing there tour on, they sold every copy of the tour poster, this is why these materials are not included in the physical submission.

OUGD603 - Brief Six - Outcome and reaction

The staggered release and deadline for each aspect allowed for a strong body of material to be produced. The band posted all the designs we produced on there social media accounts promoting both mine and James final designs. 

The band also used all the screen printed material we made during the tour, selling out of all merch throughout there tour. 

OUGD603 - Brief Six - Design and Production (Now With Feedback!)

OUGD603 - Brief Six - Design Development and idea application

Working with designer James Green, we produced a multitude of different designs with a combination of our ideas. First off splitting the work load by allowing James to produce the art work while I would apply typography, looking for new expressive ways to advertise the band that had not been tried before, experimenting with ideas such as producing letter forms from blocks to experimenting with Helveticas lettering and look to produce a unique typographic look for the bands new releases.

Keeping in contact with the band and sending them regular updates we were able to focus the brief and progress it with ease due to the constant feedback from the client. 

OUGD603 - Brief Six - Research

New Luna wanted a whole new branding from there last few releases, to go in a new direction and achieve a more reflective aesthitic in their visual output. For this I familiarised myself with there previous releases so to get the feel for what they did not want. 

The band specified we have creative freedom on the design and that both James and I were chosen because of our individual styles. The band asked that our collage skills be used to produce visuals for the required products. The band have specified they want similar aesthetic to the work of mine which they have seen previously, examples of my work which they feel could be the style and aesthetic inspiration are shown above.

The band wanted collage work of Manchester intergrated into the design. For this I looked at clean photography of manchester architecture which could form the basis for the work.

OUGD603 - New Luna - Brief

Brief -

Produce the single cover and promotional material for two different events for the band New Luna. 

Background-

New Luna are a manchester based guitar band, they have approached me and my peer, James Green, with the task of designing the single cover for the release of new song ‘Opinionated’, the promotional material for the release event, and the promotional material and merchandies for there UK tour.

Requirements-

The work must represent the bands music and aesthetic. 

Must work in collaboration with the band and James Green.

Deliverables

-Single Cover

- Single release gig posters

- Tour Posters

- Tshirt Design

Target Audience-

The Band want to visually appreciate the design. 

New Luna Fans

Indie music fans

Manchester public 

Who Will See it:

-Band

-other musicians (when posters are used in venues)

Aim-

To work collaboratively to achieve the desired products from the band to coincide with the release of the new music. To produce creative pieces on the specifications outlined by the band.